Low win rates
91% of organizations missed their 2024 sales quota. Process and CRM investment hasn't moved the needle.
B2B SALES · USA & CANADA
Unlock human potential.
Build revenue excellence.
A B2B sales performance consultancy transforming culture, mindset and closing technique for SMB and Mid-Market companies across North America.
$28.4BGlobal sales consulting market (2024)
$45BProjected market size by 2035
~90%of N.A. consulting spend is in the US
91%of orgs missed sales quota in 2024
01 · THE PROBLEM
Sales teams know the process. They still miss the close.
Execution & confidence gap
Reps know the playbook but freeze on price, fear rejection, and let limiting beliefs sabotage the deal.
No genuine connection
In a digital-first world, reps struggle to build real rapport — cycles stretch and deals slip to competitors.
02 · OUR SOLUTION
We rebuild the seller — mindset first, technique second.
Unlike traditional consultancies that bolt on another process or CRM, Unlock Sales attacks the root cause: the seller's culture, mindset and limiting beliefs — combined with high-impact tactical training.
Mindset Reset
Identify and break limiting beliefs: “I don't deserve this deal”, “the price is too high”, “I'll sound pushy”.
SPIN Selling mastery
Situation, Problem, Implication, Need-payoff. Asking the right questions instead of pushing product.
Rapport & connection
Tactical mirroring, active listening and the neuroscience of empathy applied to B2B sales conversations.
Anchoring & assertive closing
How to present price, handle financial objections, and close with conviction — never with arrogance.
03 · IDEAL CUSTOMER PROFILE
Built for B2B teams that need to close more, faster.
GeographyUnited States & Canada
Company size50 — 1,000 employees
Annual revenue$10M — $150M
Sales team size5 — 50 sellers
Priority sectors
SaaS / TechManufacturingFinancial ServicesHealthtechProfessional Services B2B
Buying triggers
- Missed quota in the last two quarters
- Recent restructuring of sales leadership
- New high-ticket product launch struggling for traction
04 · SERVICE PORTFOLIO
A three-layer engagement that maximizes LTV.
Diagnostic & Culture Audit
Interviews, call shadowing and behavioral profiling. Deliverable: a detailed map of limiting beliefs, funnel bottlenecks and current vs. desired culture.
Transformation Program
Intensive in-person or virtual training across all four pillars: Mindset Reset, Rapport, SPIN in Practice, Anchoring & Closing.
Coaching Retainer
Weekly or bi-weekly sessions with leaders and top performers. Role-play, deal reviews and fine-tuning execution in the field.
05 · GO-TO-MARKET
We sell the way we teach.
Outbound prospecting
SPIN-driven outbound to CEOs, CROs and VPs of Sales via LinkedIn Sales Navigator and cold email.
Thought leadership
Articles, whitepapers and case studies on mindset, win rate and the hidden cost of fear in sales.
Webinars & masterclasses
Live sessions solving one specific pain — e.g. “How to defeat the It's too expensive objection with anchoring”.
Strategic partnerships
Co-sell with Salesforce / HubSpot implementation partners who install the tech but lack the human-behavior layer.
06 · BUSINESS MODEL
Hybrid revenue — project fees + recurring retainers.
Initial audit$5K – $15K
Workshop (2–3 days)$2.5K / participant · min. 10 = $25K
Coaching retainer (6-mo)$5K – $12K / month
Success feeBonus tied to win-rate uplift
Skin in the game
Contracts can be structured with performance-based bonuses tied to measurable win-rate improvement after 6 months of implementation — aligning our incentives directly with client revenue.
07 · COMPETITIVE EDGE
Everyone trains process. We change behavior.
The incumbents
Global players (Korn Ferry, McKinsey) and specialists (Huthwaite, creators of SPIN) focus exclusively on process and tools.
Our moat
The best script is useless when the seller hesitates on price. Mindset + Culture + SPIN + Closing tactics = a defensible combination and faster results.
08 · YEAR 1 FINANCIALS
A high-margin business with clear path to $750K in Year 1.
$500K–$750KEstimated Year 1 gross revenue
$150K–$200KOperating costs (OPEX)
70–80%Gross margin (typical high-value consulting)
Base case: 10 training clients ($25K each) + 5 retainer clients ($8K/month). OPEX covers sales tooling (CRM, Zoom, LinkedIn), marketing, travel, and US/Canada legal & accounting.
09 · ROADMAP
12 months to a repeatable engine.
Legal setup (LLC / Corp), trademark, tech stack.
Build playbooks, SPIN frameworks, anchoring decks.
Launch site & LinkedIn. Start outbound prospecting.
Close first 3 beta clients in exchange for video case studies.
Scale ops. Hire SDRs to multiply booked meetings.
Let's unlock the next chapter of B2B sales.
Unlock Sales — Unlock Human Potential. Build Revenue Excellence.
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